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CONNECTING PEOPLE & PLACES
At Watson St, we believe the most powerful communications start with understanding people.
Alongside our work with hospitality, lifestyle and destination brands, we have supported campaigns, organisations and community initiatives that use storytelling to create connection, encourage conversations and bring people together.
From making cities feel safer, to amplifying important conversations around wellbeing, inclusion and support, our approach is always rooted in finding the human story behind the message.
Because whether we are promoting a restaurant, championing a local business or supporting a social cause, the principle remains the same: people connect with stories they can see themselves in.
RIGHT TO WALK
CO-FOUNDING MEMBER
Right To Walk was created to bring together women across Manchester, to challenge conversations around safety in public spaces and explore how we can collectively create safer cities.
As a founding member, I supported campaign strategy, communications, PR, social media and partnership activity, helping transform a grassroots conversation into a city-wide movement.
My role included supporting outdoor advertising campaigns, coordinating campaign photography, securing media opportunities and acting as a spokesperson across regional and national media.
Campaign impact:
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Generated significant regional awareness through media coverage, outdoor advertising and community engagement across Manchester.
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Featured across Manchester Evening News, BBC Radio Manchester, Manchester TV and local media platforms.
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Supported the evolution of grassroots conversations into wider civic discussions around safety, prevention and shared responsibility.
GMCA / ANDY BURNHAM'S GENDER-BASED VIOLENCE BOARD CONSULTATION
#IsThisOK CAMPAIGN CONSULTATION
Following the work of Right To Walk, I was invited to contribute insight and communications support to Greater Manchester Combined Authority’s #IsThisOK campaign, developed under the leadership of then Mayor of Greater Manchester, Andy Burnham (now Prime Minister).
The campaign was created to challenge everyday harassment and encourage men and boys to reflect on behaviours that contribute to women and girls feeling unsafe, recognising that creating safer communities requires collective responsibility across all genders.
I provided community insight and consultation, helping shape campaign messaging and ensure the communications reflected real experiences of women across Greater Manchester.
Campaign impact:
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Campaign video achieved 5M+ views, supporting a wider public conversation around prevention, education and behaviour change.
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Contributed to Greater Manchester’s 10-year Gender-Based Violence Strategy and ongoing work to improve safety across the city-region.
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Supported a collaborative approach between civic leaders, community groups and lived-experience voices.
SURVIVORS WEST YORKSHIRE
PR & COMMUNICATIONS LEAD
Survivors West Yorkshire is a charity supporting male survivors of sexual violence and challenging the stigma and stereotypes surrounding male experiences of abuse.
My work with SWY has centred around creating sensitive, trauma-informed communications that amplify survivor voices, encourage conversations and highlight the importance of accessible support.
A key part of this work has been communicating the message that safety and support must be inclusive, and that meaningful change requires allyship between all genders.
Selected projects:
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Kintsugi Conversations: Overcoming Sexual Violence — an online film festival and discussion series exploring survivor experiences, creative activism and cultural change.
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Breaking the Silence: Making Survivors Visible in Education — a conference bringing together survivors, practitioners and organisations to improve responses to disclosures within education settings.
WALK OF SOLIDARITY
PR & COMMUNICATIONS LEAD
A community-led campaign focused on tackling knife crime, raising awareness around violence prevention and encouraging communities to come together around positive change.
I supported campaign communications, storytelling and media activity, helping amplify messages around prevention, hope and community action.
Campaign impact:
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Achieved 42.6M+ reach across regional and national broadcast, radio and press coverage.
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Coverage included BBC News, BBC Breakfast, BBC North West, ITV News, Channel 4 News, Sky News, LBC, BBC Radio 5 Live and regional media.
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Supported the Walk of Solidarity campaign, bringing communities together through shared experiences and collective action.
STORYTELLING FOR
SOCIAL CHANGE
COMMUNITY FUNDRAISING & CAMPAIGN LEAD
Supporting communications around Speedo Mick’s national fundraising journey, a campaign that saw him walk the length of the UK to raise awareness and funds supporting people experiencing homelessness and mental health challenges.
Using storytelling and media engagement, the campaign connected communities across the country, highlighting local involvement and sharing a message of resilience, compassion and collective action.
I supported campaign communications, helping amplify the story through regional and national media, ensuring communities along the route had the opportunity to engage with the journey and understand the wider purpose behind it.
Campaign impact:
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Delivered 50 pieces of media coverage across a two-month campaign period.
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Achieved 18M+ unique audience reach across regional, national and radio coverage.
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Secured 40 regional media features, generating 13.2M+ regional reach.
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Achieved national coverage across ITV and the Daily Star, reaching 353K+ audiences.
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Secured six radio interviews across BBC Radio Devon, BBC Radio Cornwall, BBC Radio Solent, BBC Radio Derby, BBC Radio Leicester and Hallam FM, delivering 1.17M+ total listenership.
